This commercial is very effective in showing its product. It uses humour and surpise elements in it. In the begining, there is a nerdy guy in the water. He started giggling when three white girls approached him. They started to laugh at him when they strip down their swimming wear. He started to laugh with them and give a smile to them. The girls started to panic when they heard the camera flash. The guy started to laugh at them as he caught pictures of them.
They hold the attention of the viewers when the guy started to laugh louder than the girls. Even though it doesn't say much about the product, the commercial can tell you clearly that it can take clear pictures in underwater.why? After taking pictures of the girls, he developed it and starts to admire them. It is a success in the commercials. It not only shows the product's information in a short moment, it also catch the attention of the viewer's curiosity. Most of the camera's commercials are bascially telling about how great the camera is in a direct way. But this commercial is telling the viewers in a indirect approach and it is very effective in it.
In a few min, it is able to show its main focus in the camera to show that it have a unique selling point. In the commercial, it have also a interesting storyline to it making the viewer interested to watch it.
11/11/2007 05:58:00 PM
ideas on the logos
Mindmap on adidas
11/11/2007 05:08:00 PM
Tuesday, November 6, 2007
Commericals picked.
I think that the 2 commercials that is the most effective is Heath care commercials and the Toyota meet.
The heath care commercials is targeted more on the people who don't exercise regularly while the toyota meet commercials is targeted more on the people who wants to buy a simple car.
The heath care commercials uses funny movements to portray that people are lazy to exercise. They creates a climax that a simple action that you do can makes you healthier.
The toyota meet commercials uses a simple chair to show how simple the car is and it gives curiosity to it when people don't get it in the first place. They slowly protray that the car has a loud alarm system that alerts the consumer that his car is begin stolen.
1)Toyota meet
2)Healthcare Commercial
11/06/2007 12:45:00 PM
Monday, October 29, 2007
LOGO
William Rosenberg founded Industrial Luncheon Services in 1946 as a company to deliver meals and "coffee break snacks" to customers in the outer reaches of Boston, Massachusetts.
His business saw success and followed by opening up his first coffee and donut shop called, "The Open Kettle". In 1950 he opened the first store known as "Dunkin' Donuts", which is still standing today at 543 Southern Artery in Quincy, Massachusetts.
"Marlboro Miles" on three packs of Marlboro Menthol Lights, oldest to newest. When the program was discontinued in 2006, the packs were redesigned as well (at right)
As a tie-in to the new "Marlboro Man" advertising campaign, Philip Morris began including "Marlboro Miles" above the barcode on each pack of Marlboro cigarettes. These Miles could be redeemed via a mail-order catalog for a variety of merchandise emblazoned with the Marlboro brand and logo, running the gamut from cooking implements and camping gear to apparel and lighters. This promotion--similar to the "C-note" redemption system for coupons found on packs of Camel cigarettes--was phased out in 2006. The redemption campaigns were referred to at various times as "Marlboro Country Store" and "Marlboro Gear"
In the 1980s an urban myth spread throughout the United States and even Europe, that Marlboro packaging carried imagery related to the Ku Klux Klan[4]. The myth held that the Klan owned all, or a major part of, the Philip Morris company, and that Philip Morris himself was involved with the organization. And the symbols on the sides of the Marlboro represented 'K,K,K', as well as Marlboro upside down being seen, by some, to read 'Orobl Jew'. Also, when the Marlboro pack is upside down, as you cover the top half of the letters, you can allegedly see an image portraying a man and a midget being hanged; finally, if you look between the legs of the prancing horse the white outline resembles the infamous Ku Klux Klan hood. These allegations are unfounded - to own even 1% of the company would require over $500 m, and Philip Morris was a British tobacco merchant.
In 1873, Levi Strauss & Company began using the pocket stitch design. Levi Strauss and Nevada tailor David Jacobs co-patented the process of putting rivets in pants for strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans." The two-horse brand design was first used in 1886. The red tab attached to the left rear pocket was created in 1936 as a means of identifying Levi’s jeans at a distance. All are registered trademarks that are still in use.
The famous logo, depicting the stylized profile of a rabbit wearing a tuxedo bow tie, was designed by art designer Art Paul for the magazine's second issue and has appeared on every issue since. A running joke in the magazine involves hiding the logo somewhere in the cover art or photograph. Hefner said that he chose the rabbit as a mascot for its "humorous sexual connotation", and because the image was "frisky and playful".
The arrow serves a dual purpose - it indicates Amazon has A to Z of everything and represents the smile brought to the customer’s face.
10/29/2007 04:16:00 PM
Reach my prismic soul.
Name:hui xiang.tammy
Age:17+
School:Nyp
Course:MGBD(love them)
I love my family and friends :D
what you wan to Noe more?juz tag me
Unconditional desires.
.i hope i can be a gd motion graphics designer.
.more money.
.good future.
.know more ppl.
.my problems will be blown away.
.life will be more better each day.
.good bfs and gfs by my side.
.i can always cope with my studies.
.slap customers when they make a fuss.(they deserve tt ok?)
.there is no stress in life.
..................
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