foolish

Chosen advertisment

2007-11-13T01:33:00.000+08:00

It's important to learn English

Learn English!!

Group assignments.

2007-11-13T00:07:00.000+08:00

award winning ad...seat belts

Envious Baby - Very Funny Animation DCHAMP

Strip Poker Commercial

Arranged Marriage Funny Commercial

It happens only in INDIA...TOP RATED

Nestle Milkybar - funny commercial

Axe French - Bom Chicka Wah Wah - Supermarché 1

adidas part 2

2007-11-11T19:24:00.001+08:00

Final design.

Different fonts of the words.

Different colours of the logo.

Futher developments of my idea.

Developments of my ideas.

AGFA FILM

2007-11-11T17:58:00.000+08:00

This commercial is very effective in showing its product. It uses humour and surpise elements in it. In the begining, there is a nerdy guy in the water. He started giggling when three white girls approached him. They started to laugh at him when they strip down their swimming wear. He started to laugh with them and give a smile to them. The girls started to panic when they heard the camera flash. The guy started to laugh at them as he caught pictures of them.

They hold the attention of the viewers when the guy started to laugh louder than the girls. Even though it doesn't say much about the product, the commercial can tell you clearly that it can take clear pictures in underwater.why? After taking pictures of the girls, he developed it and starts to admire them. It is a success in the commercials. It not only shows the product's information in a short moment, it also catch the attention of the viewer's curiosity. Most of the camera's commercials are bascially telling about how great the camera is in a direct way. But this commercial is telling the viewers in a indirect approach and it is very effective in it.

In a few min, it is able to show its main focus in the camera to show that it have a unique selling point. In the commercial, it have also a interesting storyline to it making the viewer interested to watch it.

Adidas

2007-11-11T17:08:00.000+08:00

ideas on the logos

Mindmap on adidas

Commericals picked.

2007-11-06T12:45:00.000+08:00

I think that the 2 commercials that is the most effective is Heath care commercials and the Toyota meet.

The heath care commercials is targeted more on the people who don't exercise regularly while the toyota meet commercials is targeted more on the people who wants to buy a simple car.

The heath care commercials uses funny movements to portray that people are lazy to exercise. They creates a climax that a simple action that you do can makes you healthier.

The toyota meet commercials uses a simple chair to show how simple the car is and it gives curiosity to it when people don't get it in the first place. They slowly protray that the car has a loud alarm system that alerts the consumer that his car is begin stolen.

1)Toyota meet

2)Healthcare Commercial

LOGO

2007-10-29T16:16:00.000+08:00

William Rosenberg founded Industrial Luncheon Services in 1946 as a company to deliver meals and "coffee break snacks" to customers in the outer reaches of Boston, Massachusetts.

His business saw success and followed by opening up his first coffee and donut shop called, "The Open Kettle". In 1950 he opened the first store known as "Dunkin' Donuts", which is still standing today at 543 Southern Artery in Quincy, Massachusetts.

"Marlboro Miles" on three packs of Marlboro Menthol Lights, oldest to newest. When the program was discontinued in 2006, the packs were redesigned as well (at right)

As a tie-in to the new "Marlboro Man" advertising campaign, Philip Morris began including "Marlboro Miles" above the barcode on each pack of Marlboro cigarettes. These Miles could be redeemed via a mail-order catalog for a variety of merchandise emblazoned with the Marlboro brand and logo, running the gamut from cooking implements and camping gear to apparel and lighters. This promotion--similar to the "C-note" redemption system for coupons found on packs of Camel cigarettes--was phased out in 2006. The redemption campaigns were referred to at various times as "Marlboro Country Store" and "Marlboro Gear"

In the 1980s an urban myth spread throughout the United States and even Europe, that Marlboro packaging carried imagery related to the Ku Klux Klan[4]. The myth held that the Klan owned all, or a major part of, the Philip Morris company, and that Philip Morris himself was involved with the organization. And the symbols on the sides of the Marlboro represented 'K,K,K', as well as Marlboro upside down being seen, by some, to read 'Orobl Jew'. Also, when the Marlboro pack is upside down, as you cover the top half of the letters, you can allegedly see an image portraying a man and a midget being hanged; finally, if you look between the legs of the prancing horse the white outline resembles the infamous Ku Klux Klan hood. These allegations are unfounded - to own even 1% of the company would require over $500 m, and Philip Morris was a British tobacco merchant.

In 1873, Levi Strauss & Company began using the pocket stitch design. Levi Strauss and Nevada tailor David Jacobs co-patented the process of putting rivets in pants for strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans." The two-horse brand design was first used in 1886. The red tab attached to the left rear pocket was created in 1936 as a means of identifying Levi’s jeans at a distance. All are registered trademarks that are still in use.

The famous logo, depicting the stylized profile of a rabbit wearing a tuxedo bow tie, was designed by art designer Art Paul for the magazine's second issue and has appeared on every issue since. A running joke in the magazine involves hiding the logo somewhere in the cover art or photograph. Hefner said that he chose the rabbit as a mascot for its "humorous sexual connotation", and because the image was "frisky and playful".

The arrow serves a dual purpose - it indicates Amazon has A to Z of everything and represents the smile brought to the customer’s face.

Heathcare commericals

2007-10-28T11:59:00.000+08:00

1)Healthcare Commercial

No matter is illness,skin care or pain,daily exercise will prevent it.

2)Good doctor?

Need a good doctor, only Trigon is able to help you.

3)Family Healthcare "You Love Your Family" Commercial

For the best healthcare for you and your family, we are the one.

4)Health care that is anything but what you pay for

As long as you are willing to pay, we will give you heathcare.

5)It just makes sense

Healthcare gives you solutions to your problems.

Newspaper Advertisments

2007-10-22T23:35:00.000+08:00

Spins??

-Not true,false statements
-Mainly to make believe in their stories.

Most of the advertisments are trying to catch the readers' attention by making the lines catchy.As a result of it, most people who do not find the product useful or found out that the advertisments are trying to create stories. Readers will not go for the product.

Most of the advertisments are tying to attract the reader's attention by showing them the real life stories of some people. While others uses famous people to use their products.

Here are some of the adverisments tagline
*Solving your hair problems professionally*-YUN NAM Haircare
*We defined cool.Now, we're defining it.*-Peugeot
*Feel cool.Sleep on Simmons.*-Simmons
*Your hope,our solution.*-Svenson
*I love colours that come alive.*-Sony Ericsson
*Nothing is quite as precious as trust*-Poh Heng

Weekday's papers VS Weekend's papers

Weekdays
-Lesser advertisements(advertisements on supermarkets sales, Money saving plans and etc)
-Focus more on World news than entertainment news
-Less attractive
-Targeted more to working class people and Housewives

Weekends
-More advertisements(filled up almost 1 page,contains more on essentials stuffs like cars,handphones and sales)
-More on entertainment news
-More attractive(using colours)
-More thicker than weekdays newspaper
-People will pay more attention to the newspaper as they are not working on that day.
-Targeted more to the big mass population.

Car commericals

2007-10-16T14:44:00.000+08:00

1)Toyota meet

I find this advertisment veri interesting. I remember seeing this last month until now i still remember about it.It gives a big impact in my mind. The commerical shows it in a way tt people will not get it in the begining but later about in the middle part of the commerical then they realised that the commericals is talking about a car.Although it doesn't have any funny elements to it, it still attracts the viewer to watch it and pay closer attention to it. It is showing that the cars are very conveient and travels fast. The chair is begin represented in a normal chair.It is showing that even a normal chair is able to make this person so confortable in sitting to it for long periods and travelling to other places easily, the car is able to do that way.In one sentence is *A simple chair does it all*

2)VW New Beetle - Balloon

This advertisment is trying to attracts the people's attention, it doesn't show whats the man is carrying until the last part.
It gives a funny feeling that the man is carrying a balloon car instead of driving it. It is saying that not everyone wants a car in the end.maybe they just to have a feeling how is like to have a car so they carry a balloon of the car instead. It attracts the people as it is kind of cute to carry the balloon car around and gets people attention to it. It is trying to say by having this car it gets everyone attention.It is showing a funny and cute way in it. It is saying that the car is cute , small and light enough to attracts people attention.In one sentence is *Attention is what we give you.*

3)Volkswagen Commercial - Hand Made

This advertisments is a weird one by using hands and shadows to represent a car commerical. It makes the viewer to watch it and say that by using yours hands and the car you can see a lot of stuffs. In the last ending,it says hand-made perfection. It is trying to say that the car are made for the people's hands to drive on it. It is specially made for the people. It is trying to say that with the consumer's hands and their wonderful cars , they are able to creates wonderful scenes as in travelling to other places. The car is able to bring you and let you see nice scencery.In one sentence is *Hand-made is always prefection*

4)Honda commercials

It is using car parts to show how the car is being put together. It shows the commerical very clearly on how good the material are and they are be used.It give the viewer a more better understanding of the car parts and how it is being placed. Instead of buying the car unknowingly, they also got to know the car details in a more better view. They saw how clearly the parts are being placed to linked to one another.People got to know that it is a car commerical in the begining. It is trying to protray that the car is carefuly placed and according in the making of the process.In one sentence is *Even the slightest movement makes it great*

5)Suzuki Grand Vitara commercial

This adverisment is saying that you can bring this car anywhere as it can go under any conditons. In the snow or in the mountains. It is picturing that the car is a all weather- conditions car. It is able to go in any conditons. And it is wonderful to have this car travelling around it because of the music. It is trying to target to the familes and the people who likes to travel around the world.In one sentence is *Comfort is what we give you no matter what conditions you face*

i think that the consumerism towards the automoblie is more to the style and the newer the better in singapore. Singaporean looks more on the design, the newest car, the price of the car.The consumer in singapore looks on the trend too. If there is more people buying that kind of the car, they will go more towards it.

Nice illustration by designers

2007-07-23T21:52:00.000+08:00

Illustration and letterings by Sarah J Coleman

Eszter Toth Graphic Design / IllustrationGraphic DesignThe University College for the Creat..Graduates in 2007

Here are her works.

Design fun hw..

2007-06-27T20:50:00.000+08:00

Kiss

Water
Flight

JUXTAPOSITION

2007-05-21T20:51:00.000+08:00

words from a book called "pick me"

2007-05-20T12:06:00.000+08:00

I yesterday went to the library to find some books on advertising.. since my coming project is on the advertisment.. wee~~ so i found a good book on it.. the title of it was *pick me*(breaking into advertising and staying there).. it is very useful.. i found many answers to my questions..

I did quite badly for my second project .. it must be due to most of us didn't understand it.. it was quite disappointed.. There is a statement which interests me a lot.. it says" Making the simple complicated is commonplace.Making the complicated simple,awesomely simple,that's creativity.".. i agree with its statement.. it is true... so.. I need to build up in my advertisment..
Do more research.. focus more on the selling point.. make the emotions right..

motion graphics clip or picture

2007-05-10T10:10:00.000+08:00

In this cover, it uses the cover of a magzine. The text are placed at the right which has the butterflies comming out from the left.The butterflies seems to be having a effect that is popping out from the magzine.The fonts are all in a serious form.The colour elements are very strong.The blackground have dull colours . The foreground have much warmer colours which makes it very outstanding.

Forms from nature

2007-05-07T07:45:00.000+08:00

Design inspired by forms of life

2007-05-07T07:36:00.000+08:00

Blog for hw

2007-05-01T15:50:00.000+08:00

i just start up my hw on blog.. wahaha finally it is ready.. ya i tink so.. =x... it shld be ready that it is most of the teachers will say... haha... okok.. i will not blog todae.. i will blog tml.. haaa..=)