Sunday, May 20, 2007
words from a book called "pick me"
I yesterday went to the library to find some books on advertising.. since my coming project is on the advertisment.. wee~~ so i found a good book on it.. the title of it was *pick me*(breaking into advertising and staying there).. it is very useful.. i found many answers to my questions..I did quite badly for my second project .. it must be due to most of us didn't understand it.. it was quite disappointed.. There is a statement which interests me a lot.. it says" Making the simple complicated is commonplace.Making the complicated simple,awesomely simple,that's creativity.".. i agree with its statement.. it is true... so.. I need to build up in my advertisment..
Do more research.. focus more on the selling point.. make the emotions right..
5/20/2007 12:06:00 PM